Who We Are
Puremagics is a biotechnology company specializing in the research and development of algae-based technologies, applications, and products.
We control the entire value chain starting with the cultivation of algae (cost-effective, large-scale, productive, and high-quality production of microalgae), Cutting-edge processing technology & encapsulation (State of the Art technology producing the "RED GOLD") to product development in a variety of applications.
We conduct R&D, cultivation, and production of Natural Astaxanthin – the most powerful antioxidant in nature, known to have miraculous effects on the body. The company specializes in producing pure high-quality raw material and developing natural health products based on Astaxanthin in a wide range of applications.
The farm location and our growth method allow us to give the alga the best conditions to thrive.
Our innovative production process enables the raw material to be directly applicable in product development in the supplements, cosmetic, and food & beverage industries.
Puremagics is one of the few companies in the world that combines commercial-scale production of pure high-quality raw material and the development and manufacture of a wide range of natural Astaxanthin-based health products.
Our Vision: Combination of Nature & Innovation to create a healthy solution suitable for everyone.
Corporate Responsibility - We believe in green agriculture that includes reducing environmental pollutants and preserving nature. In addition, a circular economy by recycling raw materials.
Technology
Increasing the quantity and quality using cutting edge technological solutions and more efficient methods
Health
Making Astaxanthin magic accessible and more personalized to consumers and patients
Innovation
Integrating Astaxanthin in a variety of industries, anywhere for anyone
Natural
Product development and production, from natural ingredients only, in accordance with global demand
Our Vision
Spreading the Magic to people looking for a Healthier Life!
One of our main goals is to create a Full Value Chain: Establish an algae farm, promote research and clinical trials, finetune product
development, production, marketing, and sales by targeting a broad global potential market. The integration of Astaxanthin in consumers’ daily products creates a huge impact - a stronger, better health value with magical properties that influence the human body.
Our Uniqueness
Extensive knowledge and experience in the world of agriculture and algae cultivation
An innovative production process that enables the raw material to be directly applicable for downstream applications
Development of a unique raw material suitable for the food and beverage industry
Development of applications and health products based on the raw material for the company's customers
The Management Team
BG (RES) Avi Peled
CHAIRMAN
CEO of several companies in the areas of Security, Transportation, Real Estate and Lifestyle.
Has a global network of contacts that help for the global activity of the businesses he manages.
Tomer Peled
CEO
Director, business development and innovation specialist.
Has extensive experience in managing high-tech technological projects and solving problems in a creative way.
Odeya Shragai
BIZDAV MANAGER
Business development manager and responsible for customer relations.
Graduated master’s degree in business management. Has a rich experience in business development and operation.
Dr. Dan Miller
CTO
BG (RES) Avi Peled
CHAIRMAN
Avi Peled - A Visionary Global Business Leader . Avi Peled, a Reserve Brigadier General and Chairman of PureMagic, is a multifaceted business executive with a unique global perspective. Leveraging his extensive experience, Avi successfully leads a diverse portfolio of companies in strategic sectors: Energy recycling and recovery, Import of products for the defense industry, Transportation, Representation of leading Indian companies in Israel. Avi's competitive edge lies in his impressive international network, which he has cultivated over the years. This network serves as a significant catalyst for the global growth of businesses under his management. His close ties with India are particularly noteworthy, stemming from his studies at the Indian National Defence College and his role as the head of the Israeli Ministry of Defense delegation to India. This exceptional combination of knowledge, experience, and international connections positions Avi Peled as a groundbreaking business leader. He effectively bridges markets and cultures, propelling his companies to new heights in the global arena.
Tomer Peled, PhD
CEO
Dr. Peled is an innovative and inspiring leader in the realms of economics and biotechnology. As a former executive in the Israel Security Agency (Shin Bet), he brings a wealth of operational experience to his current role as CEO of the company, which he has successfully led since its inception in 2018. Key Attributes and Accomplishments: Business Development and Innovation: Dr. Peled's expertise in these areas, coupled with his exceptional ability to manage complex technological projects, has established him as a key figure in the industry. Academic Contribution: As a lecturer in academia, Dr. Peled combines theoretical knowledge with practical experience, enriching the next generation of technology managers. Advanced Research: His doctorate in biotechnology, focusing on micro-algae as a solution to the global hunger crisis, demonstrates his deep commitment to addressing global challenges through creative thinking and groundbreaking innovation. Multidisciplinary Approach: Dr. Peled serves as the perfect bridge between the commercial-economic world and the realms of technology and academia, bringing revolutionary solutions to tomorrow's challenges. Leadership in Biotechnology: His work in biotechnology, particularly in the field of micro-algae, showcases his dedication to finding sustainable solutions for pressing global issues.
Maayan Danieli Tzur
sales manager
Driving Sales and Customer Relations for asta-in. Maayan holds a pivotal role in the company, spearheading the sales efforts for the asta-in brand, a premium line of skin health products enriched with natural astaxanthin. Her responsibilities extend beyond mere sales management, encompassing crucial aspects of customer relationship management and satisfaction. Key Responsibilities: Sales Leadership: Maayan is at the helm of sales operations for the asta-in product line, strategically driving market penetration and revenue growth. Product Expertise: With in-depth knowledge of the asta-in range and its unique selling proposition of natural astaxanthin enrichment, Maayan effectively communicates product benefits to potential clients. Customer Relationship Management: She is the primary point of contact for client relations, fostering strong, long-term partnerships with customers. Customer Satisfaction: Maayan is responsible for ensuring high levels of customer satisfaction, implementing feedback mechanisms and continuously improving the customer experience. Market Analysis: Her role likely involves analyzing market trends and customer preferences to inform product development and sales strategies. Brand Ambassador: As the face of asta-in to many clients, Maayan plays a crucial role in building and maintaining the brand's reputation in the marketplace. Sales Strategy Development: She is likely involved in crafting and executing sales strategies to maximize the market potential of the asta-in product line.
Rebecca Itach
BIOLOGIST
Specialist in Clean Room Cultivation and Strain Development. Rebecca Itach holds a pivotal role in the company, overseeing critical aspects of microalgae cultivation and strain development. Her expertise and responsibilities are crucial for maintaining the high standards of production and research within the organization. Key Qualifications and Responsibilities: Clean Room Cultivation Management: Rebecca is responsible for overseeing the cultivation processes in clean room environments, ensuring optimal growth conditions and maintaining stringent quality control standards. Strain Culture Development: She leads the efforts in nurturing and developing culture strains, including the maintenance and improvement of source strains. Advanced Academic Background: Rebecca holds a Master's degree in Marine Biology, providing her with a strong theoretical foundation in aquatic ecosystems and organisms. Culture Handling Expertise: Her specialized skills in culture management enable her to maintain and optimize the growth of various microalgae strains. Clean Room Operations: Rebecca's proficiency in clean room protocols and operations is essential for maintaining the sterility and integrity of the cultivation environment. Algae Cultivation Specialist: With her extensive knowledge in algae nurturing techniques, she plays a key role in maximizing yield and quality of algal biomass. Research Conductor: Rebecca is actively involved in conducting research, likely focusing on strain improvement, cultivation optimization, and new product development. Extensive R&D Experience: Her background includes significant experience in research and development within the field of marine agriculture, contributing to the company's innovative edge. Quality Assurance: In her role, Rebecca ensures that all cultures and strains meet the highest quality standards required for commercial and research applications. Rebecca Itach's unique blend of academic knowledge and practical expertise in marine biology, clean room operations, and algae cultivation positions her as a key asset in the company's scientific team. Her work is fundamental to maintaining the company's position at the forefront of microalgae biotechnology, driving innovation in strain development and cultivation techniques. Through her efforts, the company continues to push the boundaries of what's possible in marine agriculture and biotechnology.
Tamar Lerer
CTO
M.Sc in environmental engineering at the Technion Institute, Haifa. B.Sc. in animal sciences and biology at the Faculty of Agriculture, Hebrew University. A Pioneering Scientific Leader in Marine Biotechnology. Tamar is an innovative scientific leader in the field of marine biotechnology. As the company's Chief Biologist, she creates a perfect synergy between engineering and biology by combining her expertise as a water engineer with her unique specialization in microalgae cultivation. Key Attributes and Contributions: Interdisciplinary Expertise: Tamar's background in water engineering and microalgae biology allows her to approach challenges with a comprehensive, multifaceted perspective. Research and Development Leadership: Her extensive experience in aquaculture R&D enables her to spearhead significant breakthroughs in the field. Strategic Acumen: Tamar is not only a brilliant scientist but also a skilled strategist, successfully navigating the complexities of industry regulations. Collaborative Approach: Her responsibility for partnerships underscores her ability to bridge the gap between the scientific and business worlds, fostering innovation and creating growth opportunities. Driving Innovation: Under her leadership, the company's R&D efforts are flourishing, propelling forward groundbreaking solutions to global environmental and nutritional challenges. Regulatory Navigation: Tamar's proficiency in managing regulatory complexities is crucial in an industry often subject to stringent oversight. Cross-sector Collaboration: Her role in fostering partnerships demonstrates her capacity to create synergies between scientific advancements and business opportunities. Technological Integration: Tamar's ability to merge water engineering principles with microalgae biology showcases her innovative approach to solving complex problems. Tamar's unique blend of scientific expertise, strategic thinking, and collaborative leadership positions her at the forefront of marine biotechnology innovation.
Yuval Forer
COO
The Brilliant Mind Behind PureMagic's Efficient Operations, Yuval, as the Chief Operating Officer (COO) of PureMagic, brings a unique combination of scientific knowledge and engineering expertise to his role, propelling the company to new levels of efficiency and innovation. Key Attributes and Contributions: Multidisciplinary Background: With a degree in Life Sciences and training as a water engineer, Yuval possesses a deep understanding of the complexities involved in cultivation and processing procedures. End-to-End Oversight: His responsibility for external cultivation and raw material processing underscores his ability to manage complex processes from field to final product. Team Leadership: Yuval leads a skilled team, meticulously integrating scientific knowledge with practical application. Quality Assurance: He ensures that every stage of the production process meets the highest standards of quality and efficiency. Biotechnology Innovation: Under his leadership, PureMagic continues to break new ground in the biotechnology sector, producing cutting-edge products while maintaining a focus on sustainability and innovation. Operational Excellence: Yuval is the driving force behind the company's operational success, ensuring that the corporate vision translates into a daily reality of excellence and uncompromising quality. Process Optimization: Yuval's expertise allows him to continually refine and improve production processes, enhancing efficiency and output. Yuval Forer's unique blend of scientific knowledge, engineering skills, and operational expertise makes him an invaluable asset to PureMagic. His leadership ensures that the company not only meets but exceeds industry standards, driving innovation while maintaining the highest levels of quality and efficiency. As the architect of PureMagic's operational success, Yuval plays a crucial role in translating the company's visionary goals into tangible, market-leading products. His work exemplifies the perfect synergy between scientific understanding and practical application, positioning PureMagic as a leader in the competitive and rapidly evolving field of biotechnology.